Alcohol in popular culture

 Alcohol is increasingly noticeable in popular culture, which has a significant influence over people’s behaviors and decision-making processes, especially amongst younger audiences. There are a lot of mediums through that alcohol brands can advertise their products and suggest drinking behaviors to potential consumers.

Alcohol in music:

In recent years there has been rising concern about a subject involving drugs and alcohol in music. A study from Northwestern University found that 22.4% of songs on the Billboard’s Hot 100 list mentioned alcohol. Themes of alcohol use were most apparent in hip-hop, country pop, and R&B music. I think that in Poland's music, popular amongst teens it could be over 50%. What is more thrilling alcoholic themes are overwhelmingly presented in a positive light.  People learn behaviors from personal experiences and from things that they are exposed to in popular media. When we are constantly "encouraged" to drink alcohol, we are more likely to drink it.


Alcohol in movies:

There are a lot of researches that show that alcohol brand placements have been increasing in movies each year, especially in child-rated movies. According to one of these studies, in the past two decades, alcohol marketing exposure through movies has nearly doubled. It is an effective marketing method, but many experts are concerned that it has a connection with an increase in underage and unhealthy drinking habits. Moreover, there is research that shows that the brands most frequently appearing in these movies are one of the favorites brands of teens.







https://www.alcoholrehabguide.org/alcohol/alcohol-in-popular-culture/movies/

https://www.alcoholrehabguide.org/alcohol/alcohol-in-popular-culture/

Komentarze

  1. englishdiary30 marca 2022 11:15

    And what is the picture of Dude drinking his 'white Russian' doing here? He drank it for taste alone. And he was more fond of other mind-altering substances.

    OdpowiedzUsuń

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